Page 12 - PowerE-L05-D

Lesson 3

Competition

Many companies compete with each other fiercely for a
share in the market. To be able to survive in this “dog-eat-

dog” world, where only the strongest survive, many com-
panies think that if they get bigger, then they get better. So

they go for M & A (mergers and Acquisitions). Multi-nation-
al companies such as Coca cola and Microsoft believe in

this “bigger is better” philosophy. On the other word, some

small companies think that size is a handicap. They think that smaller com-
panies have the advantage of being flexible in responding to changes in the

market.

Comprehension

1. What do companies fight for?
2. What is an advantage of a small company?
3. What do companies do to get bigger?

Questions

1. What is your opinion about the article?

Vocabulary & Expressions
compete: to strive consciously or unconsciously for an objective
fiercely: violently hostile or aggressive
share: a part allotted or belonging to one of a number owning together
property or interest
multi-national: having divisions in more than two countries
merge: to become combined into one
handicap: a disadvantage that makes achievement unusually difficult

10