Page 2 - Marketing Plan - Petukangan One Stop Printing
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TABLE OF CONTENTS
EXECUTIVE 01
SUMMARY
SITUATION 02 03 Market Summary
SWOT Analysis
08
ANALYSIS 09 Competition
10 Product Offering
10 Keys to Success
10 Critical Issues
MARKETING 11 11 Mission
11
Objectives Marketing & Financial
STRATEGY 11 Financial Objectives
11 Target Markets
11 Positioning
MARKETING 12 12 Product
Pricing
12
TACTICS 13 Distribution
13 Communications
14 Marketing Research
14 14 Break-Even Analysis
FINANCIALS 14 Sales Forecast
Expense Forecast
15
16 16 Implementation
CONTROL 16 Marketing Organization
17 Contingency Planning
18
BIBLIOGRAPHY
