Page 15 - SYF Hispanic Playbook_WorkingDraft (1)

used investment vehicle among Hispanic HHLDs, followed by an IRA plan at 19%. When
looking at professional services used in the past 12 months, Hispanic HHLDs are 24%
more likely to use wire transfer. We also see that 23% of Hispanic HHLDs use a tax
preparation service.

Sources: Nielsen Scarborough 2021, Claritas 2021

HOME OWNERSHIP

HISPANICS ARE FORGING THE FUTURE OF THE

HOUSING MARKET

According to data to be released Wednesday by the National Association of Hispanic
Real Estate Professionals (NAHREP), the Hispanic homeownership rate increased to
48.4% in 2021, up from 47.5% in 2019, the highest level since the mid-2000s.

Data from the 2020 U.S. Census and other sources reinforce how this segment is a
source of growth for the industry:

 In the ten years leading up to the pandemic, Hispanics accounted for over
50% of the growth in homeownership in the U.S.* This trend is expected

to accelerate for the next 20 years.

 According to the Urban Institute, all future homeownership growth will come
from non-White households, with Hispanics expected to account for 70% of
homeownership growth over the next 20 years.**

 With US Hispanics having a median age of just under 30 years, nearly 1 in 3
are in their prime homebuying years (25-44).***

The housing markets of Riverside/San Bernardino, Calif.; Greater New York City; and
Orlando saw the greatest increase in Hispanic homeowners in 2021, collectively adding
more than 230,000 new Hispanic owner households, according to the NAHREP.