Page 20 - SYF Hispanic Playbook_WorkingDraft (1)
P. 20
TELEVISION/BROADCAST
Traditional TV viewing by Hispanics accounted for only 12% of the linear TV audience in
June 2021. Programs that attract notable Hispanic audiences are those that present
Hispanic stars, behavior that is in sync with the sentiment from nearly 60% of
Hispanicss who say they are more likely to watch programming featuring their
identity group.
