Page 22 - SYF Hispanic Playbook_WorkingDraft (1)

The top streaming services US Hispanics use on a monthly basis are Netflix (81%),
Disney+ (50%) and Amazon Prime Video (54%), over indexing total US in Netflix (76%)
and Disney+ (42%) usage.*

At the onset of the pandemic, 70% of Hispanics indicated they increased the amount of
time they spent watching a streaming service, well above the 55% reported by non-
Hispanics.

SOCIAL MEDIA & INFLUENCERS

Hispanics are extremely tech-savvy and comfortable navigating social media channels,
which is important in their path to purchase due to the relevance of word of mouth
regarding consumer behavior for this segment.

Hispanic consumers are more likely than the general population to use social
networking sites to learn more about products and services.

Not only do Hispanics like to give advice about making purchases, but also look to
others they trust to make purchases - family, friends, as well as celebrities and
influencers

https://www.nielsen.com/wp-content/uploads/sites/3/2019/09/nielsen-2019-latinx-DIS-report.pdf