Page 23 - SYF Hispanic Playbook_WorkingDraft (1)
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Hispanics spend more time than the total population on social media, with 57%
spending more than one hour per day and 27% spending 3 hours or more compared
with just 48% and 20%, respectively, for the total population.
Young Hispanics 18-34 are over twice as likely to use WhatsApp and Telegram as the
general population and are also more likely to use Instagram and Discord (chat for
gamers).
Hispanic influencers are among the most followed in social media. According
to Brandwatch, as of November 2021 Lionel Messi (#4), Ariana Grande (#6), Selena
Gomez (#7), Jennifer López (#15) and Neymar (#17) are among the top 20
Instagram accounts with the most followers.
