Page 11 - SYF Hispanic Playbook_WorkingDraft (1)

Hispanics’ larger households, increasing buying power and younger age represent
untapped revenue growth potential for an array of products and services, including

apparel, automotive, home improvement, technology and banking.

A 2019 Forbes article points out that purchases, as a result, become more varied,
including more discretionary and even indulgent purchases. The fact that 20% of
Hispanics have incomes in the $100K+ ranges represents an opportunity for premium
and luxury brands and retailers as well.

https://www.forbes.com/sites/pamdanziger/2019/10/09/why-retailers-need-to-think-big-about-their-latino-
customers/?sh=261b2d8d2b1b