Page 2 - SYF Hispanic Playbook_WorkingDraft (1)
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II.    U.S. HISPANIC POPULATION TODAY
                       a.  U.S. Census
                       b. Demographics
                       c.  Diversity

                       d. Education


                III.  CONSUMER INSIGHTS & BEHAVIOR
                       a.  Financial Attitudes
                       b. Driving Economic Growth

                       c.  Banking Habits
                               i.  Alternative Paying Methods
                              ii.  Financial Services & Investing
                       d. Home Ownership


                IV.  RELATIONSHIP WITH TECHNOLOGY
                       a.  Online Customer Journey


                V.     MEDIA & SOCIAL MEDIA USE

                       a.  TV/Broadcast
                       b. Streaming
                       c.  Social Media & Influencers


                VI.  IMPACT OF RECENT EVENTS
                       a.  Health

                       b. Employment
                       c.  Hispanic-Owned Businesses
                VII.  THE PATH TO CONNECTION
                       a.  Cultural Passion Points

                               i.  Family
                              ii.  Food
                              iii.  Faith
                              iv.  Sports
                              v.  Music

                       b. The Role of Language & Assimilation
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