Page 29 - SYF Hispanic Playbook_WorkingDraft (1)

The pillar of Hispanic culture is the family, which includes extended family of
grandparents, uncles, aunts and cousins. This emphasis Hispanics place on family
relations has been called familismo.

 Familismo is the value of family over individual or community needs and the
expression of strong loyalty, reciprocity, and solidarity among family members.

The family’s needs and welfare take precedence over the individual members’
needs. The family, as a group, is usually the first and only priority.

The bond is so strong that multi-generational homes are common among the Hispanic
population. According to The Center for Public Integrity, as of March 2021
approximately 30% of the US’s multigenerational households are Hispanic.*

*https://publicintegrity.org/health/coronavirus-and-inequality/map-covid-multigenerational-homes-higher-risk/
FOOD

Food is one of the most important passion points for Hispanics. It is a way to
connect with culture and heritage. It brings family and friends together. It is a form of
expressing love, preserving and honoring culture and bridging generational gaps, as
recipes get passed down through generations.

While food is a passion point year-round, holidays present a good opportunity

to incorporate cultural nuances of food enjoyed by Hispanic families that will support
these audiences as any kind of celebration presents an opportunity where all Hispanic
passion points come together.

FAITH & COMMUNITY