Page 50 - SYF Hispanic Playbook_WorkingDraft (1)

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U.S. Hispanic retail shoppers look for the convenience of researching and purchasing
from the comfort of their homes and the ability to shop in-store

 Since the pandemic, 63% of Hispanics want to be able to shop online with
speedy delivery services

Hispanic Consumers Expected to Shop More Online – WWD (2021)

 Hispanic shoppers prefer to purchase from retailers that provide online
purchasing, speedy shipping, and/or cultural connection such as Amazon, Wal-
Mart, Target, and Macy's.

 Prior to shopping, nearly 1 in 3 Hispanic shoppers plan to use their smartphone
for ease of use when adding coupons to their online purchases for back-to-
school shopping for their children.

When examining consumer electronics stores, Hispanic HHLDs bought most of these
goods in the past year from Amazon, Walmart and BestBuy.

Hispanics seek out exclusive offers, coupons and discounts online via deal sites and

social media. When looking at internet sites visited/apps used in the past 30 days, we
see that Hispanics indexed highest for Craigslist, eBay, Coupons.com, Groupon and
RetailMeNot. This suggests that Hispanic consumers prefer to seek out exclusive offers,
coupons and discounts online via bargain sites.

Claritas AMDS 2020