Page 53 - SYF Hispanic Playbook_WorkingDraft (1)
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• Because the online shopping experience is not a substitute for the retail visit,
proximity and convenience are key.
These consumers like rewards and special promotions, but fear runaway debt and
carefully manage their purchases.
• While respondents will recognize having signed up for and using a card based on
promos and rewards, they are careful not to let that drive their purchase
decisions. They are careful managers of their expenses.
AUTOMOTIVE
When looking at spending on auto products and services, Nielsen data indicates that
66% of the spending growth in auto parts, equipment, and accessories will come from
Hispanic HHLDs over the next 5 years—when this figure will exceed $1.25B. Most of
