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For clothing sites, Hispanics were most likely to shop online at Macy’s, Kohls, Victoria's
Secret and Bath & Body Works. In fact, Hispanics were 13% more likely than average to
shop online at Macy’s and 42% more likely than average to shop online at Victoria's
Secret.
As for home accessories and furnishing, Hispanics shopped online most frequently at
IKEA and Bed, Bath & Beyond. More than all of these, Hispanics made more online
purchases from Amazon, followed by Walmart and Target sites.
Sources: Nielsen Scarborough 2021, Claritas 2021
