Page 52 - SYF Hispanic Playbook_WorkingDraft (1)
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QUALITATIVE LEARNINGS
The physical retail shopping experience runs the spectrum of purely transactional to
enjoying the “thrill of the hunt,” or a social experience.
• Shopping on their own or with others depends on the mission – a practical
approach towards buying essentials vs. shopping as a fun activity.
• For the most part, these are not impulsive shoppers and tend to research and
plan their purchases.
These are busy and budget-conscious consumers who seek convenience and good
value.
• They are savvy and thorough researches, searching for products and pricing
online before going to the physical store.
• Knowledge is power – this is a consumer who does thorough research to be well
informed.
