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the shopping for auto products/services in the past 12 months was done at AutoZone.
In fact, Hispanics were 40% more likely than average to shop at AutoZone.
Sources: Nielsen Scarborough 2021, Claritas 2021, Claritas CSDx 2021
QUALITATIVE LEARNINGS
Empowerment through language and education, as well as increased product
awareness, are key untapped opportunities for Synchrony to grow customer
engagement in this category.
Price research is essential in this category, particularly when bigger parts or service
are involved.
