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PERC's 2024 Environmental Messaging Campaign
PERC' s 2024 Envir onment al Messaging Camp aign
he Alabama Propane Gas Association and Pro-
pane Education Research Council (PERC) have
partnered again for the 2024 Environmental
TMessaging Campaign. The goal of the environ-
mental messaging campaign partnership is to increase
the positive perception of propane while elevating
propane's voice in the national energy conversation.
The campaign should increase consumer awareness
that propane plays a significant and impactful role in
decarbonization efforts, while ensuring equity on a
desired path to zero emissions.
the message that propane helps homeowners save on
The campaign will utilize national and local energy bills, all while reducing their families' carbon
coverage advertisements to reach the target audience footprint and that propane and renewable propane
of homeowners in propane country. The national ads lower carbon emissions - at home, on the road, on
will be played during the Olympic Trials in June and farms and fleets and even ports.
the Olympics from July 26 - August 11. PERC is excited
about the opportunity to run these advertisements The "Symphony" video ad is now available on
during the Olympics because it aligns with the propane PERC's resource catalog. The video comes in a 30 sec-
industry and its value as a patriotic and trustworthy ond, 15 second, customizable, and non-customizable
energy source. versions. The customizable version of the video can
be customized with your logo and URL. Click here to
Alabama's program will consist of video ads, view the advertisement. APGA encourages you to help
digital audio, and display banner ads reading, "Safe, support these messages by sharing them to your social
clean, reliable energy for Alabama". The ads convey
media pages.■

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(800) 334-7816 (800) 241-1971 (800) 821-5062
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