Page 143 - 2021 Costello's Ace - Give No Ground - 2021 Strategic Planning

Train Staff

# 2021 Initiative 2021 Impact

Roll-out a new company wide Ace Rewards training program Increased Ace Rewards
Initiative #8
to increase knowledge and execution in the program ROI and OSAT

Roll-out Local Marketing Coordinator position in ALL stores to Increased promotional
Initiative #9
increase promo knowledge and execution. effectiveness and OSAT

Roll-out training & a contest with every Costello’s Cashier to 30% Savings in Ace
Initiative #10 drive Ace App Downloads (every customer we convert to the Rewards cost by 2023
mobile App, future Ace Rewards savings) $400,000

GIVE NO GROUND

Costello’s Business Academy