Page 140 - 2021 Costello's Ace - Give No Ground - 2021 Strategic Planning
P. 140
Multiple Sales Channel
# 2021 Initiative 2021 Impact
Drive business through local Social advertising to deliver
Initiative #5 incremental audience and sales. Roughly $50,000 in Social $600,000
Advertising with a $5 ROAS -- New Customers
Increase our Top of Funnel consideration with Streaming
Initiative #6 Video content. Roughly $180,000 in O.T.T. Advertising with a $900,000
$5 ROAS -- New Customers
Roughly $150,000 in Display Advertising with a $5 ROAS --
Initiative #7 $600,000
New Customers
GIVE NO GROUND
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