Page 136 - 2021 Costello's Ace - Give No Ground - 2021 Strategic Planning
P. 136
Increase Footsteps & Drive Revenue
# 2021 Initiative 2021 Impact
Leverage Local lift for 100% of Costello stores, every month
Initiative #3 at minimum of $750; roughly a $400K investment in local $5,000,000
Digital. $12.50 ROAS
GIVE NO GROUND
Costello’s Business Academy
