Page 135 - 2021 Costello's Ace - Give No Ground - 2021 Strategic Planning

Increase Footsteps & Drive Revenue

# 2021 Initiative 2021 Impact

Fully leverage every Ace Rewards campaign in 2021, review
Initiative #1 analysis to ensure Ace Rewards is positive ROI. Ace $13,112,500
Rewards has a $10.50 ROAS

New Members in 2020 totaling roughly 50K; participate in
Initiative #2 WIN FOR LIFE campaign, retain 80% and get 4 incremental $4,800,000
visits from this audience at AOV $30

GIVE NO GROUND

Costello’s Business Academy