Page 137 - 2021 Costello's Ace - Give No Ground - 2021 Strategic Planning

Increase Footsteps & Drive Revenue

# 2021 Initiative 2021 Impact

Leverage Local lift for 100% of Costello stores, every month
Initiative #3 at minimum of $750; roughly a $400K investment in local $5,000,000
Digital. $12.50 ROAS

Participate in the AdSerts App Mobile Circular distribution
$1,980,000
Initiative #4 program, roughly a $400K investment in local Digital.
$5 ROAS

GIVE NO GROUND

Costello’s Business Academy