Page 134 - 2021 Costello's Ace - Give No Ground - 2021 Strategic Planning
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Increase Footsteps & Drive Revenue
# 2021 Initiative 2021 Impact
Fully leverage every Ace Rewards campaign in 2021, review
Initiative #1 analysis to ensure Ace Rewards is positive ROI. Ace $13,112,500
Rewards has a $10.50 ROAS
GIVE NO GROUND
Costello’s Business Academy
