Page 139 - 2021 Costello's Ace - Give No Ground - 2021 Strategic Planning
P. 139

Multiple Sales Channel



                #                                          2021 Initiative                                          2021 Impact



                              Drive business through local Social advertising to deliver
         Initiative #5        incremental audience and sales.  Roughly $50,000 in Social                            $600,000
                              Advertising with a $5 ROAS -- New Customers



                              Increase our Top of Funnel consideration with Streaming
         Initiative #6        Video content. Roughly $180,000 in O.T.T. Advertising with a                          $900,000
                              $5 ROAS -- New Customers













                              GIVE NO GROUND




                    Costello’s  Business  Academy
   134   135   136   137   138   139   140   141   142   143   144