Page 19 - TravelSketch - PARIS

DISCOVER & EXPLORE

5. Mode, Mode, Mode:

Rue de Grenelle, Cherche Midi, Rennes, Bon Marché

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By the end of the 19 , the establishment of the first Fashion Houses and the creation of
the American Magazine “Vogue” in 1892, the French fashion industry bloomed, with

new concepts and styles that would “liberated” women from corsets and heavy

petticoats.

In 1925 a little-known designer called Coco Chanel first came into prominence and

revolutionized Paris fashion and then the world’s.

In the buzz following the end of WWII, Paris was the center of the world again, thanks to

Christian Dior’s "New Look" and the rise of Givenchy, Balmain and other fashion houses.

In the mid-60’s, Yves Saint Laurent put Paris on the spot again with his a prêt-à-porter

("ready to wear") line which made fashion accessible to the masses, followed by Paco

Rabanne, Pierre Cardin who pushed fashion towards the future, creating bold shapes.

Nowadays, Haute Couture, Chic, Casual, Streetwear, Sporwear, Bohemian, …. are the

reflexion of the diversity of our time.