Page 39 - Business Mastery for Exponetial Profit make more work less ver1b 01102021

so that they may lose their self-esteem and be controllable. This is
not a political book, just to let you see the importance of using the
reserves to boost your confidence. It would help take you out of
the ‘physiological needs’ thinking for you to lift your head up and
see bigger opportunities in your business. In the book, Profit First,
it was the focus of the book and if you can get your hands on it as
soon as possible that would help you grasp this part very well. I
would also show you how your reserves may become the input to
help you achieve the exponential result in your business rapidly.
During our seminars or courses, we share templates you can use
to do your cash flow planning, budget planning, staff planning, etc.
You may not need to pay accountants to do them for you especially
at the beginning. Accountants reading this may not be happy with
me, but I want to serve the small businesses so that when they are
bigger, they will be able to pay accountants larger fees. Fair?! Why
is this necessary for a small business? I understand that those
clients I coach that get phenomenal results started with what I
called ‘Bank Balance' cash flow management system. What does
it mean? It means people make decisions based on their bank
balance in their business. When the bank balance is healthy, they
feel confident and there is no tension; they go through the motion
coasting. The environment knows how to pull the rug under our
feet without notice. Suddenly, you check the bank balance and it
is running low and then you panic, there is tension, then a few
sleepless nights may follow. Suddenly, you get the energy to jump
into action to make calls, go to events, create adverts, etc until we
get the bank balance to a healthy level. Everyone has got their
own panic number (bank balance) when they hit that number, they
get the energy to get into action because there is fire on the
mountain. As an accountant, I used to do this myself, so it's not
just the experience of my clients. Now I look back and realise it is
a very irresponsible way to manage cashflow. Do you want to know
the simple way to deal with this without the necessity of daily cash
flow management? The action is to just have an account that is not
in view where you may keep reserves so that you don't get the
unexpected surprises.
METRICS
Whatever gets measured gets improved. Feedback is the most
powerful tool for improvement in any productive effort. So, in your

37