Page 30 - Outdoor Trends 2020
P. 30

Market Overview Top Outdoor Living Elements


                                                                                                                                      Types of Outdoor Living Areas

                                                                                                                                      Backyard                                                      72%                          88%

                                                                                                                                          Patio                                                68%                                 Upgrade
                                                                                                                                      Frontyard                                           62%                                      outdoor living
                                                                                                                                                                                                                                   elements
                                                                                                                                         Porch                               46%                      25%of Millenials

                                                                                                                                        Garden                        37%                               look for eco-friendly

                                                                                                                                        Balcony       17%                                               outdoor furniture
                                                                                                                                          Deck       15%
                                                                                                                                           Pool      15%
                                                                                                                                        Terrace     5%

                                                                                                                                        Rooftop    4%
                                                                                                                                          Other    3%
                                                                                                                                                *Includes pavillion, gazebo, fire pit and screen room


                                                                                                                                   Top Outdoor Entertainment Elements
                                                                                                                                     18%


                                                                                                                                     Upgrade                                                                      Outdoor fea-
                                                                                                                                     entertainment
                                                                                                                                     systems                                                                       tures are in-
                                                                                                                                                                                                                 cluded in 91%


                                                                                                                                                              48%                  14%                            of newly con-
                                                                                                                                                            Wired Speakers    Wired Charging Hubs               structed homes.
                                                                                                                                            59%               42%                  11%

                                                                                                                                           Televisions     Wireless Speakers  Wireless Charging Hubs




   27                                                   Rio Brands 2018    C                                                                                                       Rio Brands 2018    C                                           28
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