Page 35 - Outdoor Trends 2020
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Grill Sales                                                      BARBECUE by the Numbers
                                                                                NO MATTER HOW YOU MEASURE IT, THE GRILL
                                                                                       INDUSTRY IS ON THE RISE
                      $3,450
             $2,810                                                          22.8%
 Less than $50,000
 79%  79%  79%  80%  71%  74%  $50,000 - $99,999                             The percentage of grill sales
 65%  64%  57%  $100,000 or more  22.8%                                      growth in the U.S. by 2022


              2017
                       2022
                                 Percent
                                                                                       Grill sales volume for the New
                      Projected  Change                                                $177.7 million
                                                                                       York-Newark-Jersey City, N.Y.-N.J-
                                                                                       Pa. metro, which leads the nation
 20%  19%  21%  19%  27%  28%  3%  3%  2%            Grills account           $9.3 million                $3.5
                                                      for 37% of
                                                      the outdoor            Expected sales in          billion
 Best Price  Design/Style  High Quality  Eco-Friendly  Made in  Other  market  North Dakota, the       Projected over-
 USA                                                                         fastest-growing           all grill sales
                                                                             state for grill sales,    for the U.S. by
                                                                             by 2022                   2022
 2017 Outdoor Furniture Sales are   Millennials, Gen X                                   37%
 4.1%
 projected to grow              to more   & Boomers prefer                     The South leads all regions
                                                                                      for 2017 grill sales
 4.7%
 than               billiion.   Traditional Styling
                                                                                           23.2%
         Grills by Channel                                                                Projected growth in grill sales
         Home Improvement Centers     $1,197       $1,239   3.5%                          for the Midwest, which leads in
         Discount Department Stores      $760          $785   3.4%                        sales growth
         Hardware Stores                 $188          $195   3.5%
         Warehouse Membership Clubs     $136           $141      3.5%
         Direct-to-consumer              $128          $136   6.1%
         Department Stores               $120           $124   3.0%
         Other*                            $95          $98   3.5%
         Specialty Stores                  $91          $93   1.3%
         TOTAL                        $2,715       $2,810   3.5%
         *Includes garden centers, feed & seed stores, supermarkets, drug
         stores, utility companies, propane dealers, builders, appliance dealers
         and other minor outlets
         All figures are based on retail sales.  Firgures have been rounded


 31  Rio Brands 2018    C                                Rio Brands 2018    C                                           32
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