Page 32 - Outdoor Trends 2020

Plan to Buy Own 77% 72% 71% 74% Generation Z All Generations Agree!
Grill/Smoke 25% 61% Millennials Top 3 Areas of Research
61% Generation X 1. Online reviews
Umbrellas 23% 40% 54% 55% Baby Boomers 2. Manufacturer website
Lighting 24% 40% 47% 49% 46% 3. Friends & family
5pc Dining 21% 37% 37%
31% 32%
Chairs/Tables 12% 29% 26% 26%

Chat/Conver. 18% 27% 17%
Benches 11% 26% Top Research websites:
Mobile Phone Laptop Desktop Computer Tablet
Chaise 14% 25% ‘Other seating’ Statiscally significant to Millennials and Generation Z. Statiscally significant to Generation X and Baby Boomers. Statistically significant to Millennials 42%

Fire Pits 20% 24% sales grow to Information Sought Online
Rugs 19% 22% more than $360 Gen Z Millennials Gen X Boomers
Million Pricing............................................ 84%....... 95%....... 93%....... 93%
Where to buy in-store.................. 57%....... 66%....... 57%....... 68%
Brands............................................ 50%....... 57%....... 67%....... 46%
Dimensions.................................... 36%....... 58%.......48%....... 51%
Specialty Where to buy online.................... 33%....... 67%....... 57%....... 47% 29%
Home Stores Furniture construction type......... 31%....... 62%....... 55%....... 68%
Improvement
Centers 13% Other*............................................ 0%......... 3%......... 5%......... 7%
twice
Includes delivery options and reviews
Statiscally significant to Baby Boomers
Almost as many 25% Warehouse Statiscally significant to Millennials and Generation X 13%
Statiscally significant to Generation X
consumers owned 5pc Outdoor 13% Membership Damage 1%*Other
Clubs
dining sets compared to Furniture Direct-to-consumer 15% Shipping 6%
Time
7pc sets Market by channel, led by online 21% Other* 6%
Channel 11% Furniture retailers, is projected to Common *Includes Amazon, You Tube
and Nextdoor
8%
Shipping
25% 7% Stores grow dining set sales at Assembly 15% Concerns 4%
the fastest rate,
Discount 6% 26% Price of 2%
Department Direct-to- 22% Shipping
Other Consumer 1%
Missing Parts
29 Rio Brands 2018 C Rio Brands 2018 C 30