Page 36 - Outdoor Trends 2020
P. 36

Pillow                                Pillow                               Pillow                               38%                                  blue                                  48%
                                                                                                                                                            27%                         gray             13%
                                   Cushions                              Cushions                             Cushions
                                                                                                                                                                      12%              neutral        2%
                                   Sling                                 Sling                                Sling                                                        7%          brown        0%

                                                                                                                                                                           7%          metallic     5%

                                                                                                                                                                        5%             yellow         8%
                                   Pillow                                Pillow                               Pillow                                                      2%           green           10%

                                                                                                                                                                          2%           purple         8%
                                   Cushions                              Cushions                             Cushions
                                                                                                                                                                            0%         orange         2%
                                   Sling                                 Sling                                Sling                                                         0%          pink          2%

                                                                                                                                                  Cushions                  0%          red           2%                   Pillows




                                   Pillow                                Pillow                                                                                                          What fabric features are important?
                                                                                                                                                                                         Care & Maintenance                                  93%
                                   Cushions                              Cushions                                                          3%  5% 2%                                               Durability                               90%
                                                                                                                                        3%                                              Fabric Design / Pattern                             90%
                                   Sling                                 Sling                                                                          15%                                      Fabric Color                              88%
                                                                                                                                                                                          Fabric Softness / Feel                          88%
                                                                                                                                                                                           Performance Fabric                            83%
                                                                                                                                                             13%                                Fabric Texture                         78%
                                                                                                                                                                                          Coordinating Fabrics
                                                                                                                                         26%                                            Pillow / Cushion Design               56%    73%
              METALLICS                                   BLUES                               MAINTENANCE                                                  13%                                    Affordable                 53%
                                                   are predicted to be
                                                                                               62% of consumers
            are predicted to be                    the best-selling color                     ask for fabrics that                                                                      Outdoor Fabric Grades             45%
                                                                                                                                                                                                                         43%
           the best-selling color                    for cushions and                           are resistant to                                  18%                                        Matching Fabrics           42%
                                                                                                                                                                                                      Other
              group for sling                             pillows                             fading and mildew                                                                                  U.S.A-Made           37%
                                                                                                                                                                                           Eco-Friendly Fabric   24%
   33                                                   Rio Brands 2018    C                                                                                                       Rio Brands 2018    C                                           34
   31   32   33   34   35   36   37   38   39   40   41