Page 37 - Outdoor Trends 2020
P. 37

Pillow  Pillow  Pillow  38%                                 blue                                  48%
                                 27%                         gray              13%
 Cushions  Cushions  Cushions
                                            12%             neutral         2%
 Sling  Sling  Sling                             7%          brown        0%

                                                 7%         metallic      5%

                                              5%             yellow         8%
 Pillow  Pillow  Pillow                        2%            green          10%

                                               2%            purple         8%
 Cushions  Cushions  Cushions
                                                  0%        orange          2%
 Sling  Sling  Sling                             0%          pink           2%

                        Cushions                 0%           red           2%                   Pillows




 Pillow  Pillow                                               What fabric features are important?
                                                               Care & Maintenance                                 93%
 Cushions  Cushions  3%  5% 2%                                           Durability                              90%
              3%                                              Fabric Design / Pattern                            90%
 Sling  Sling                15%                                       Fabric Color                             88%
                                                               Fabric Softness / Feel                           88%
                                                                Performance Fabric                            83%
                                   13%                               Fabric Texture                         78%
                                                               Coordinating Fabrics
              26%                                             Pillow / Cushion Design               56%   73%
 METALLICS  BLUES  MAINTENANCE   13%                                    Affordable                 53%
 are predicted to be
 62% of consumers
 are predicted to be   the best-selling color   ask for fabrics that   Outdoor Fabric Grades   45%
                                                                                              43%
 the best-selling color   for cushions and   are resistant to   18%  Matching Fabrics         42%
                                                                            Other
 group for sling  pillows  fading and mildew                           U.S.A-Made           37%
                                                                 Eco-Friendly Fabric   24%
 33  Rio Brands 2018    C                                Rio Brands 2018    C                                           34
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