Page 34 - Outdoor Trends 2020
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Grill Sales                                                       BARBECUE by the Numbers
                                                                                                                                                                                                          NO MATTER HOW YOU MEASURE IT, THE GRILL
                                                                                                                                                                                                                 INDUSTRY IS ON THE RISE
                                                                                                                                                 $3,450
                                                                                                                                        $2,810                                                          22.8%
                                                                                   Less than $50,000
            79%  79%            79%  80%      71%  74%                             $50,000 - $99,999                                                                                                    The percentage of grill sales
                    65%     64%           57%                                      $100,000 or more                                                        22.8%                                        growth in the U.S. by 2022


                                                                                                                                         2017
                                                                                                                                                  2022
                                                                                                                                                            Percent
                                                                                                                                                                                                                  Grill sales volume for the New
                                                                                                                                                 Projected  Change                                               $177.7 million
                                                                                                                                                                                                                  York-Newark-Jersey City, N.Y.-N.J-
                                                                                                                                                                                                                  Pa. metro, which leads the nation
                                                         20%  19%  21%  19%  27%  28%  3%  3%  2%                                                                              Grills account           $9.3 million                $3.5
                                                                                                                                                                                 for 37% of
                                                                                                                                                                                the outdoor            Expected sales in           billion
          Best Price    Design/Style   High Quality   Eco-Friendly     Made in         Other                                                                                       market              North Dakota, the          Projected over-
                                                                         USA                                                                                                                           fastest-growing            all grill sales
                                                                                                                                                                                                       state for grill sales,     for the U.S. by
                                                                                                                                                                                                       by 2022                    2022
               2017 Outdoor Furniture Sales are                                        Millennials, Gen X                                                                                                          37%
                                       4.1%
              projected to grow              to more                                   & Boomers prefer                                                                                                  The South leads all regions
                                                                                                                                                                                                                for 2017 grill sales
                              4.7%
                        than               billiion.                                   Traditional Styling
                                                                                                                                                                                                                     23.2%
                                                                                                                                   Grills by Channel                                                                 Projected growth in grill sales
                                                                                                                                   Home Improvement Centers     $1,197       $1,239   3.5%                           for the Midwest, which leads in
                                                                                                                                   Discount Department Stores      $760          $785   3.4%                         sales growth
                                                                                                                                   Hardware Stores                 $188          $195   3.5%
                                                                                                                                   Warehouse Membership Clubs     $136           $141      3.5%
                                                                                                                                   Direct-to-consumer              $128          $136   6.1%
                                                                                                                                   Department Stores               $120           $124   3.0%
                                                                                                                                   Other*                            $95          $98   3.5%
                                                                                                                                   Specialty Stores                  $91          $93   1.3%
                                                                                                                                   TOTAL                        $2,715       $2,810   3.5%
                                                                                                                                   *Includes garden centers, feed & seed stores, supermarkets, drug
                                                                                                                                   stores, utility companies, propane dealers, builders, appliance dealers
                                                                                                                                   and other minor outlets
                                                                                                                                   All figures are based on retail sales.  Firgures have been rounded


   31                                                   Rio Brands 2018    C                                                                                                       Rio Brands 2018    C                                           32
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