Page 34 - BPA Area VI-Parameter A

EXISTING UNIVERSITY EXTENSION AND TRAINING
MODALITIES AND PROGRAMS

5. Development Support Communication

Any technology disseminated will be complemented with print, broadcast
and video materials. The packaging of development support communication

materials will be undertaken. The type of development support communication
depends upon the situation. Movies are usually integrated in trainings to
emphasize specific value critical to the success of an intervention.

Technologies are given in print but are normally demonstrated depending on
their feasibility. For greater effects, these are introduced in the Rural Enterprise

Development stage.

6. Rural-based Enterprise Development

Through this process, commercialization of technologies is established in
the pilot barangays. Technologies that are chosen on the basis of available
resources will be commercialized in the barangay. Gradually, the community is

trained and exposed to the development of the rural enterprises. To generate
resources for the community, experts from the University shall extend technical

assistance in the preparation of the feasibility studies and project proposal for
submission to local and foreign funding institutions.

Source: Isabela State University
Extension Service Operations Manual