Page 93 - Thailand Post Annual Report 2024

Part 1
Overview of the Organization
Part 2
Business Trends
Part 3
Business Model
Part 4
Strategies and Resource Allocation
Part 5
Risk
Part 6
Corporate Governance
Part 7
Operating Results
Part 8
Other Information
Governance Dimension : G
Sustainability Factors
Management of Sustainability Factors in 2024
Objectives and Goals
- Focus on management under the principles of corporate governance, by conducting business with transparency, verifiability, anti-corruption, fair management of the stakeholders’ interests, maintenance and protection of customers’ personal data, and management of risks in various dimensions that may occur in the value chain.
Operational Guidelines
- Adopt the top 2 prioritized sustainability factors, G1 : Good Governance and Organization Leadership and G2 : Cyber Security Oversight
- To achieve the sustainability goals above, THP has short- and long-term action plans, totaling 2 plans, as follows : 1. Integrity and Transparency Assessment (ITA) Plan
2. Request for ISO 27001 : 2022 (Cyber Security Plan) certification
Indicators and Performance
1. IntegrityandTransparencyAssessmentResults
2. Assessedbyexternalagenciesasanorganizationwithgoodcorporategovernance
Good Governance and Organization Leadership and Cyber Security Oversight Performance in 2024
Results of the Integrity and Transparency Assessment (ITA) using all tools (IIT, EIT Part 1, EIT Part 2) (Level “Good Pass” > 92 points)
Number of severe cybersecurity attack incidents (cases)
Success rate in halting the spread of illegal information reported (%)
Economy Dimension : E
“Pass” Level Results 91.7 points
0 100
Sustainability Factors
Management of Sustainability Factors in 2024
Objectives and Goals
- To focus on generating income from innovation and new businesses (New S-Curve) to support sustainable growth of the organization and develop businesses to support living in a digital society, rendering the convenient and fast use of the service in a more secure digital format, in order to be a part of driving Thai economy and society towards sustainability. The top 1 priority sustainability factor was E1 : Responsible Development of Products, Services, and User Management
Operational Guidelines
- To achieve the above sustainability goal, which is the development of products, services, and management of service users responsibly, THP has short- and long-term action plans, totaling 3 plans, as follows :
1. Prompt Post Project
2. Postman Cloud Project
- To use customer data to manage customer relationships by conducting marketing activities that use customer
data as the center for promotions, campaigns, and offers to increase customer loyalty and satisfaction by presenting products/ services, promotions, discounts, or special benefits suited to each customer’s needs as defined in THP’s Customer Relationship Management (CRM) development plan
Indicators and Performance
- Revenue from new businesses and innovative services
- Financial returns from the use of information
Responsible Development of Products, Services, and User Management Performance in 2024
THP 's revenue share from Prompt Post service (million baht)
Revenue from services provided under the Postman Cloud project (million baht) Financial returns from analytic use cases derived from CRM system data (million baht)
11.8 8 157
Annual Report 2024 91