Page 95 - Thailand Post Annual Report 2024

Part 1
Overview of the Organization
Part 2
Business Trends
Part 3
Business Model
Part 4
Strategies and Resource Allocation
Part 5
Risk
Part 6
Corporate Governance
Part 7
Operating Results
Part 8
Other Information
2. Connecting Happiness ... the Community
A force for sustainable community business opportunities, connecting communities to improve their economy through professional production and distribution of local products via more effective channels. It also promotes distribution channels, creating opportunities for farmers, SMEs, entrepreneurs, and socially vulnerable groups through the platform thailandpostmart.com, based on the 3 Up principles :
upskill : A process that helps communities grow into community businesses with knowledge and skills in systematic production and management. It involves production and marketing planning, transforming traditional methods for greater efficiency, and strengthening community potential for self-reliance and self-management.
upgrade : Developing packaging to meet consumer demands and enhance marketing competitiveness while elevating product quality to meet certification standards. This includes quality control in production, optimizing resource (raw material) management for maximum benefit, and taking into account waste management in production to prevent environmental damage.
upscale : Linking internal and external agencies within the area, fostering collaboration, with government agencies as mentors and advisors. This helps create jobs, distribute income within the community, and build customer base that returns to use the service again. Emphasizing product quality as a key factor for community growth. In this regard, the support is provided to the following 4 communities :
1) Thailand Post Border Patrol Police School (Ban Huai Mak Lam), Udon Thani Province : supporting salted egg products under the brand “Kai Kem Dek Noi” and the Ban Huai Mak Lam Community Enterprise in Udon Thani, supporting pickled fish products under the brand “Suk Lam.”
2) Chaiya Salted Egg Community Enterprise, Surat Thani Province : supporting salted egg products under the brand “Or Sor Mor Chaiya.”
3) Tha Sak Subdistrict Community, Mueang District, Nakhon Si Thammarat Province : supporting fresh and processed seafood products under the brand “Leya.”
4) Hang Thip Rice Community Enterprise, Sakon Nakhon Province : supporting germinated brown rice products under the brand “Hang Thip Rice,” with the following performance results :
• The community generated a total revenue of 3,736,773 baht from product sales through thailandpostmart.com, post offices nationwide, and community channels.
• Connecting with 23 partner networks that support the community, including the Provincial Governor, Livestock Office, Community Development Office, District Fisheries Office, District Agricultural Office, Provincial Commerce Office, Department of Industrial Promotion, and others.
• Promoting community products through various channels such as Facebook, YouTube, TikTok, the morning news program “Rueng Lao Chao Nee,” and the TV show “Phuying Yok Kamlang Jaeo”, etc.
• Satisfaction of the community and partner networks with the community support operations 91.70%
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