Page 22 - Laporan Tahunan 2023 PPZ-MAIWP

ucapan sambutan hari kebesaran Islam dan ucapan hari Islamic holidays, and birthday wishes.
lahir.
ii. Webinars (Online Seminars): While the term “webinar”
iii. Webinar (Seminar Online). Jika dulu, perkataan webinar used to be somewhat unfamiliar and not widely used,
agak janggal dan tidak begitu popular digunakan. Namun especially in Malaysia, in recent times, especially after the
mutakhir ini, lebih-lebih lagi selepas negara menghadapi country faced the aftermath of the Covid-19 pandemic,
pasca wabak Covid-19, webinar telah menjadi aktiviti webinars have become important activities, especially for
penting terutama untuk menyampaikan ilmu dan maklumat disseminating knowledge and information to the public.
kepada masyarakat. Beberapa siri webinar dijalankan PPZ- PPZ-MAIWP conducts several webinar series continuously
MAIWP secara berterusan menerusi saluran media baru through its official new media channels:
rasmi adalah: • ZakaTalk. Webinars presenting issues and legal
• ZakaTalk. Webinar yang membentangkan isu-isu dan aspects related to zakat and Islamic finance, usually
hukum- hakam berkenaan zakat dan kewangan Islam conducted by PPZ-MAIWP’s Shariah Unit.
yang biasanya dikendalikan oleh Unit Syariah PPZ-
MAIWP. • Borak Dengan Miro. A casual program inviting various
figures from various fields to discuss current issues
• Borak Dengan Miro. Program santai yang menjemput such as business management, marketing, motivation,
ramai tokoh-tokoh daripada pelbagai bidang dalam and more.
membincangkan isu- isu semasa seperti pengurusan
perniagaan, pemasaran, motivasi dan lain-lain lagi. • Zakat Academy (AZKA) Live Webinar. A webinar
series that is more academically oriented, inviting
• Akademi Zakat (AZKA) Live Webinar. Siri webinar influential figures to discuss not only zakat issues but
yang lebih bersifat akademik yang menjemput tokoh- also financial management, technology, administration,
tokoh berpengaruh membincangkan bukan sahaja and various other topics.
berkenaan zakat malah melibatkan pengurusan
kewangan, teknologi, tadbir urus dan pelbagai lagi. Indeed, webinars and the increased use of social media are
among the impacts and current realities resulting from the
Hakikatnya, webinar dan peningkatan penggunaan media sosial Covid-19 pandemic. When the Malaysian government announced
merupakan satu daripada impak dan realiti semasa hasil daripada the Movement Control Order (MCO) around 2020 - 2022,
pandemik Covid-19. Apabila kerajaan Malaysia mengumumkan physical activities involving large gatherings were restricted to
PKP sekitar tahun 2020 - 2022, aktiviti fizikal membabitkan comply with physical distancing measures. The only alternative
jumlah yang ramai telah dihadkan dengan mengambil kira available for organizing seminars and knowledge-sharing
penjarakan fizikal. Alternatif yang ada untuk menganjurkan involving large groups was through online platforms. Webinars
seminar dan perkongsian ilmu membabitkan kumpulan besar replaced conferences, conventions, courses, briefings, lectures,
hanyalah melalui medium dalam talian. Webinar menggantikan and workshops conducted face-to-face. Webinars for delivering
konferensi, persidangan, kursus, taklimat, syarahan dan bengkel zakat messages have also become a popular medium because
secara bersemuka. Webinar untuk menyampaikan mesej zakat people can participate from anywhere. The concept of webinars
turut menjadi satu medium yang popular kerana orang ramai is excellent as it saves not only financial costs but also time,
dapat mengikutinya di mana sahaja. Konsep webinar sangat energy, and space. Webinars conducted by PPZ-MAIWP can be
bagus kerana menjimatkan banyak kos bukan sahaja dari segi recorded and replayed, which also has a positive impact on the
kewangan, bahkan, masa, tenaga dan ruang. Webinar yang community.
dijalankan PPZ-MAIWP boleh dirakam dan boleh diulang tayang
turut memberi kesan baik kepada masyarakat. iii. Targeted Digital Marketing: PPZ-MAIWP leverages payer
data on digital platforms as insights to assist marketing
iv. Pemasaran Digital Bersasar. PPZ-MAIWP memanfaatkan activities. Through this, payer behavior segmentation into
data pembayar dalam platform digital sebagai panduan 3 categories: repeat payers, new payers, and non-repeat
(insight) untuk membantu aktiviti pemasaran. Melaluinya, payers is conducted. Subsequently, zakat preaching
segmentasi tingkah laku pembayar kepada 3 kategori iaitu activities through email or SMS are tailored according
pembayar ulangan, baru, dan tidak mengulang. Seterusnya, to payer categories, simultaneously utilizing Instagram,

20 LAPORAN TAHUNAN 2023 ANNUAL REPORT