Page 37 - Mid-Year Reports

Mid-Term
Objective(s) Goal Status
Actual

Met Target

To increase Out-of-State Students 15% 3% On Target to Meet Target

X Not On Target

Milestones Achieved Mid-Term Strategies To Overcome Barriers/Challenges/Other

We have attended over 20 out of state events to recruit out of state students Text campaign from signal vine to encourage application completion
1 1 and submission of materials

A current recruitment strategy has been created to target areas of interest of Scheduling of conversion events for students to either apply and/or
2 out of state students 2 complete their application

Scholarships extended to out of state students amassing $25,000.00 Email/phone campaigns for outreach addressing due dates,
3 3 application questions or submission of documents for evaluation

Barriers/Challenges
Comments

Lack of brand recognition marketing for out of state areas of interest To support the boots on the ground efforts, effective brand awareness and
1
enrollment management marketing can help out of state students receive
a clearer picture of SUNO.
2 Limited involvement of alumni to assist in recruiting and marketing efforts

Also creating engagement through the website via a virtual campus tour
Competitive academic programs to pull them from their home state can also support the effort mentioned above.
3

Limited student support options for out of state students
4