Page 29 - ATODAY
P. 29
PEOPLE & ARTS A29
Monday 14 March 2016
‘10 Cloverfield Lane’ opens well, but ‘Zootopia’ roars
JAKE COYLE poned the release date of comScore. “That film is la that preceded Abrams’ bution and marketing for
AP Film Writer the R-rated comedy nu- reaping the benefits of stu- previous film, “Star Wars: Paramount Pictures, said
NEW YORK (AP) — Movie- merous times. Whereas Co- dios somehow not realizing: The Force Awakens.” The the sly, cryptic campaign
goers didn’t have much hen’s most popular char- ‘Hey, there’s a big void in release of “10 Cloverfield got people talking about
to go on with the mysteri- acters — Borat and Ali G this marketplace.’ Lane,” made for just about a movie that revealed little
ous “10 Cloverfield Lane,” — were deployed largely ” The directorial debut of $13 million, wasn’t much except its two stars (John
but the words “Cloverfield” to satirize America, movie- Dan Trachtenberg, “10 Clo- advertised until an ominous Goodman, Mary Elizabeth
and “J.J. Abrams” were goers showed less enthusi- verfield Lane,” arrived with Super Bowl spot. Megan Winstead) in a bunker.
enough. asm for the British parody the opposite kind of hoop- Colligan, head of distri-
The Abrams-produced of “Brothers Grimsby,” a
monster movie, a so-called poorly reviewed R-rated,
“spiritual successor” to U.K.-set spy comedy.
2008’s found-footage hit With the multiplexes stuffed
“Cloverfield,” opened with with R-rated offerings
a better-than-expected (“Deadpool,” ‘’London Has
$25.2 million, according to Fallen,” ‘’Whiskey Tango
studio estimates Sunday. Foxtrot”), the acclaimed
That was good enough for “Zootopia” has had family
second place to the Disney audiences all to itself. The
animated hit “Zootopia,” film, which imagines a me-
which stayed on top with tropolis inhabited by ani-
$50 million in its second mals, will have little com-
week, a slide of only 33 petition before “The Jungle
percent from its opening Book” arrives in mid-April.
weekend. Taking in $83.1 million in-
The weekend’s biggest dis- ternationally over the
appointment was Sacha weekend, “Zootopia” has
Baron Cohen’s “Brothers already made more than
Grimsby,” which flopped $430 million globally.
with a mere $3.2 million. It’s “With the marketplace
a career low box-office de- loaded with R-rated fare,
but for the shape-shifting if you’re a family with kids,
British comedian by a wide the only game in town
margin. right now is ‘Zootopia,’”
Perhaps sensing trouble, said Paul Dergarabedian,
Sony Pictures had post- senior media analyst for
This image released by Paramount Pictures shows Mary Eliza-
beth Winstead, left, and John Goodman in a scene from the film,
“10 Cloverfield Lane.” Associated Press
