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Aruba Tourism Authority
ANALYZED OPPORTUNITIES
for Aruba during the Digital
Summit 2015
MEETINGS focusing on the digital Decisions were made regarding and our goals. The digital world and CEO of Aruba Tourism Authority.
market on Aruba were recently held. projects that need to be completed this services it provides change daily so it “The digital market offers a fast and
The Digital Summit was held at the year and projects scheduled for 2016 is very important we remain on top of efficient global expansion and creates
Aruba Tourism Authority office in and 2017 combined with decisions our game if we want to be successful new opportunities for us to attract
the United States and was focused on about resources and process that need and to keep in touch with our main visitors from all parts of the world
analyzing the rest of 2015 and plan for to be implemented or introduced. markets while additional markets are every day. It is a known fact that the
2016. Another topic discussed was the official being opened. The digital strategy for attention competition with other
The ATA digital team met with Aruba website which is aruba.com Aruba is one of ATA’s ways to create destinations from those searching for
the European, American and Latin being introduced in more languages, innovation. new destinations to visit via internet
American representatives that focus on the mobile Aruba Travel Guide app and searches is very fierce.
their digital means strategy, since this strategies involving social media. Personal contact and word of mouth
is currently a huge part of the effort to The Key Performance Indicators were are very important aspects in Aruba’s That’s why it is so essential to use
promote Aruba. established for projects planned for labor market, some examples of these the available instruments, capitalize
It was two very intense work days but it 2016 and the responsibilities of each are: our website, marketing emails and on them and use them as effective
was productive for all parties involved. partner involved in a project or process. social media. as possible to continue successfully
This is complemented and fortified competing in the markets that we want
Details about ongoing and planned “The Digital Summit is an essential by stimulating the word of mouth.” to develop and expand.” Ronella Tijn
projects were discussed and revised. ingredient to Aruba’s total market According Ronella Tijn Asjoe-Croes, Asjoe-Croes concluded saying.
4 LOCAL Tuesday, July 21 2015 - ARUBA TRAVELLER
