Page 9 - AHATA

Thursday 29 OcTOber 2020 locAl
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Bucuti & Tara Beach Resort Aruba

Continued from Page 9 sort is the recipient of a Global United Nations ognized, annual Climate Change Confer-
2020 Climate Action Award for Climate Neutral ence will feature virtual events for 2021 at the
Every staff member is trained and part of the Now,” shares Ewald Biemans, owner/CEO of UNFCCC Climate Change Dialogues, taking
resort’s green operations, every vendor must Bucuti & Tara Beach Resort. “I invite every hospi- place Nov. 23 – Dec. 4, 2020. Bucuti & Tara will
comply, and each guest is invited to partici- tality industry colleague to use us as a resource be recognized in-person at the 2021 United Na-
pate. Even with the current pandemic, Bucuti to start somewhere and make sustainability an tions Climate Change Conference, also known
& Tara’s sustainable standard operating pro- equal part of your operations. I guarantee de- as COP26, is the 26th United Nations Climate
cedures put it ahead of others in testing and livering a memorable vacation and sustainabil- Change Conference. It is scheduled to be held
implementing a hospital-grade, high-tech CO- ity can be – and must be – mutually inclusive.” in Glasgow, Scotland from November 1-12,
VID-19 safety protocol that is as safe for guests 2021.
and staff as it is the planet. Upcoming Ceremony
“I am deeply grateful Bucuti & Tara Beach Re- Due to COVID-19, the UN’s internationally rec- To learn more, visit Bucuti.com.q

The Aruba Tourism Authority publishes its 2021 Tourism

Recovery Marketing Plan

ORANJESTAD — The Aruba Tourism Scenarios for both 2020 and 2021.
Authority (ATA) recently published • The proposed strategic di-
its Corporate Plan for 2021 entitled rection for 2021.
Tourism Recovery Marketing Plan. • A marketing and promo-
tional plan for 2021.
The plan is divided into five sec- • A destination development
tions: plan focusing on servicing a high
• A description of the evolu- value, low impact tourism growth
tion of Aruba’s tourism sector with model.
reference to past crises. The ATA offers three scenarios for
• A set of Tourism Recovery the volume of stopover arrivals for

calendar year 2020. • Recover the average daily
Aruba received 1,118,944 stop- room rates of the commercial ac-
overs in 2019. commodation sector to 75% of the
• Optimistic – 434,000 stop- rates achieved in 2019.
overs, down 61% compared to • Recover cruise visitor ar-
2019. rivals to between 45% - 67% when
• Conservative – 374,000 compared to 2019.
stopovers, down 67% compared to In 2019 Aruba received 832,001
2019. cruise visitors. The ATA’s funding is
• Worst-case – 224,000 stop- derived from the hotel room tax
overs, down 80% compared with and from a levy on arriving air pas-
2019. sengers. With the dramatic decline
Through the end of September in both air arrivals and hotel stays
2020 Aruba has seen the volume seen in 2020 the ATA’s income is,
of stopovers fall by 68% compared and will continue to be, substan-
with the first nine months of 2019. tially less than it received in 2019.
The ATA then offers three scenari- Consequently, the ATA states that
os for stopover traffic for calendar the successful implementation of its
year 2021. 2021 marketing plan is contingent
• Optimistic – 658,184 stop- upon additional funds being pro-
overs, down 41% compared to vided to the ATA for marketing pur-
2019. poses and further states that with
• Cautiously Optimistic – the additional funding, the North
611,555 stopovers, down 45% com- American market is projected to
pared to 2019. recover by60% when compared
• Conservative – 515,190 to 2019 visitor arrivals. However,
stopovers, down 54% compared to without the funding, the recovery
2019. would only reach a recovery of
The core of the plan is to target 51% of the total achieved by North
the North American market which America in 2019.
is projected to comprise 87% of all Equally, in the event additional
stopover arrivals in 2021. The ATA funding is not made available for
indicates that its recovery goals for 2021, the budgets for the Latin
2021 are: American and the European mar-
• Recover stopover visitor ar- kets will be further reduced to a
rivals to between 45% - 60% when bare minimum, so as to safeguard
compared to 2019. funding for North America, and for
• Recover tourism credits (ex- airlift endeavors. q
penditures) to between 45% and
60% when compared to 2019. Source: tourismanalytics.com