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LOCAL Monday 9 March 2020
Preserve & protect our beautiful island:

Have you made your promise to Aruba?

ORANJESTAD — As the official Des-
tination Management and Mar-
keting Organization (DMMO) for
Aruba, the Aruba Tourism Author-
ity (A.T.A.) is responsible for coor-
dinating Aruba’s destination mar-
keting, destination development,
and destination partnerships. The
A.T.A. continuously strives to place
Aruba one step ahead of its com-
petitors in an effort to promote
Aruba as the preferred Caribbean
destination for both current and
potential visitors.

With a clear view of what they as-
pire Aruba to be, the A.T.A. has set
the positioning and development
of Aruba as a desirable and sus-
tainable destination as its clear-cut
vision. The A.T.A. strives to achieve
this vision by functioning as an in- ways that contribute to the com- sented with a list of ‘house rules’ social media. With your contribu-
novative and agile company that munity’s economic, social, and that guide their commitment to tion to our Code of Conduct, our
drives prosperity for Aruba through environmental well-being while Aruba. These house rules include ‘One Happy Island’ is protected
sustainable tourism. also catering to the needs of our various do’s and don’ts that touch and preserved for generations to
visitors. In order to materialize the bases on various topics such as the come.
In accordance with the A.T.A.’s Code of Conduct, A.T.A. also in- protection and preservation of the
vision for the future, A.T.A. has troduced the ‘My Promise to Aru- island’s flora and fauna, showing Visit our website www.aruba.com/
launched the ‘Code of Conduct’ ba’ campaign. The goal behind respect for the local culture and us/aruba-promise and make your
awareness campaign. The Code this is to encourage both locals heritage, and portraying a ‘One promise to Aruba today! q
of Conduct serves to encourage and visitors to pledge to acting Happy Island’ behavior by being
both locals and visitors alike to kind and responsible while visiting kind and respectful.
behave themselves in a sustain- Aruba by not bringing any harm
able manner in an effort to ensure and destruction to themselves, our The A.T.A. encourages both locals
that our ‘One Happy Island’ is pre- natural environment, our cultural and visitors to make their promise #arubapromise
served and protected for the gen- heritage and our happy people. to Aruba and hereby contribute to #mypromise
erations to come/the future gen- the achievement of a sustainable #onehappyisland
eration. Hereby, the A.T.A. aims When making their promise to Aru- form of tourism on the island. Make
your pledge today and share it on #aruba
to promote controlled growth in ba, both locals and visitors are pre-