Page 14 - AHATA
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                                                                                                           LOCAL Monday 9 March 2020































































            Continued from previous page  tourism and travel clientele  business  of  making  mon-
                                         abroad will change. Don’t  ey,  benefits,  profit,  salary,
            By  now,  we  are  probably  try  sidetracking  by  “yes,  etc. Did you know that the
            agreeing  that  we  live  in  a  but...” or “well, oh…”. What  pay-off of innovation is the
            time  of  uncertainty.  What  solutions  will  we  come  up  highest  where  the  uncer-
            is  the  problem  that  really  with?  Are  we  able  to  re-  tainty  is  the  highest?    Isn’t
            may affect us? It is not the  spond  well  to  changes  in  that great to hear in a time
            infamous  virus  outbreak!  market behavior?              of  uncertainty?  Innova-
            It  causes  a  chain  reaction                            tion  has  been  defined  as
            and a crack in the image.  Are the Caribbean econo-       “Change  that  creates  a
            What part of the chain re-   my models aging? Yes, in a  new  dimension  of  perfor-
            action  may  affect  us?    At  combination  of  probabilis-  mance.”  I’ll  subscribe  to
            this time, we already need  tic aging and proximal ag-    that. Dare to think different-
            to look ahead and beyond  ing. Please don’t let me get  ly about the economy and
            what  is  happening  in  the  into  explaining  what  that  business can be changed.
            next  months  or  even  next  means, just trust me. It does  How  things  can  be  done
            years.                       sound  quite  bad,  doesn’t  smarter. Daring to think be-
                                         it?  Rejuvenation  is  what  is  yond the conventional way
            Source  markets  and  con-   needed, and it should result  of thought is part of the rec-
            sumers  will  make  adjust-  in  youthful  vigor  and  ap-  ipe. Change is better than
            ments to their situation over  pearance.    Rejuvenation  more  of  the  same.    How-
            the coming months. Where  is a repair of damage that  ever, the common belief is
            these  adjustments  have  is associated with aging or  still that if something merely
            worked, they’re not likely to  replacement  of  damaged  smells  new  it  should  be
            change  in  the  future.  The  components   with   new  called  innovation.  In  some
            ways  of  looking  at  expen-  components.  Refreshment  cases that would imply that
            ditures  and  travel  behav-  and innovations are need-   changing  underwear  is  an
            ior may change. One must  ed in the economy and its  innovation.
            be ready to respond to the  prevailing industry, tourism.
            market  and  the  best  way  Actually,  the  rejuvenation  Here  is  something  to  think   About  the  author.  Cdr.  Bud  Slabbaert  is  the  Chairman  and
            is to offer a new concept,  is  more  about  how  we  do  about  and  it  is  not  even   Coordinator  of  the  Caribbean  Aviation  Meetup,  an  annual
            new  products  or  services  things  throughout  the  in-  an innovation: The biggest   results  and  solution  oriented  conference  for  stakeholders
            that  differ  from  what  was  dustry including transporta-  market  for  the  Caribbean   of ‘airlift’ in the Caribbean which will be held June 16-18 on
            offered  before  the  down-  tion, travel and hospitality.  might be the Caribbean it-  St.Maarten. Mr. Slabbaert’s  background is accentuated by
            turn  situation.  Patterns  of                            self. q                       aviation  business  development,  strategic  communication,
                                                                                                    and journalism.
            consumer  behavior  of  the  We are all somehow in the
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