Page 82 - PAPER PRESENTATION 2ND

PAPER PRESENTATION 2019

goal, 2 second most important goal and
so on.

— High academic achievement
— A caring environment
— A student-centered environment
— Developing positive attitudes to learning
— Developing enterprising citizens
— Enhancing pupils’ self-esteem

 Please indicate which of the following
two goals you think is most important:

High academic achievement
OR
A caring environment

GENERAL TIPS IN DESIGNING QUESTIONNAIRE
1. Keep it brief. This is because lengthy questionnaires will annoy respondents,

leading to higher levels of non-response or to respondents getting bored and not

completing the questionnaire accurately.
2. Keep your questions clear and simple. Ambiguously worded questions will lead to

ambiguous responses.
3. Put types of question, such as age, experience, gender and social background

(e.g. occupation) at the end. Not all respondents enjoy answering this kind of
question, and some will refuse to do so. If you annoy respondents at the start,

they are unlikely to complete your questionnaire.

4. Avoid a ‘don’t know’ category in rating scales. Respondents who do not have an
answer or an opinion will tend to make this choice.

5. Double negatives (‘if you don’t disagree …’) should always be avoided in
questionnaires, as they lead to confusion among respondents.

6. Ask only one question in any item.
7. Take into account cultural differences. Avoid items or wordings that may be

unclear or offensive to different cultures.

(Muijs, 2014)

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