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Conclusion

In conclusion, Alton Towers have felt serious repercussions on its financial performance and brand image
since the Smiler accident and must introduce several strategies that aim to rebuild consumer trust and
loyalty. It will be challenging to overcome these effects in their short-term performance, but the
organization can aim to rebuild its performance through 2018 and onwards.

2 Presenting a business report
Read the business report of Arnott’s Company. Create the slides by summarizing the report and
presenting it in front of the class.

Introduction

Arnott’s was strated as a small bakery in 1865 in Newcastle, Australia and has, with time, grown to

become one of the largest food comapnies in Asia- Pasific region. The company manufactures a wide
range of food products including snacks such as biscuits, pies, and bread among others. In April 2016;
Arnott’s infamously changed the designing and packaging of some of the Shapes product lines
prompting a backlash for the customers. Evidently, they did not fancy the ‘new and improved’ flavor

that Arnott’s had introduced. The Shapes customer base shrank significantly as the company strayed
form its objective of selling 74 million boxes of Shapes by 15 million units on the half-year mark.

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English for Executive Administrative Assistant