Page 120 - EAA 2nd ed-WithCoverVerso

Exercise

1
In this exercise, you will compare three pairs of paragraphs on topics related to business,
leadership, or management. Discuss in groups or pairs to determine which paragraph in each
pair is well-written and which one needs revision. Focus on elements such as the topic sentence,

supporting details, concluding sentence, coherence, and unity.

Pair 1

Paragraph A:
Business growth strategies are essential for long-term success. One effective strategy is market expansion,
which involves entering new geographical areas or segments. By doing this, companies can tap into new
customer bases and increase their market share. Another strategy is product diversification, where
businesses introduce new products that cater to different customer needs or preferences. This approach
reduces risk by not relying on a single product line. Implementing these strategies enables companies to
achieve sustainable growth and maintain a competitive edge in the market.

Paragraph B:
Business growth strategies are crucial for achieving sustained success. A key strategy is market penetration,
which focuses on increasing sales of existing products to current customers through targeted marketing and
promotions. Additionally, strategic partnerships with other companies can be leveraged to access new
customer segments and enhance product offerings. Such collaborations often result in shared resources and
expanded distribution networks. By employing these strategies, businesses can effectively drive growth and
secure a strong position in the industry.

Which paragraph is well-written? And why?

Pair 2

Paragraph A:
Leadership qualities play a pivotal role in the success of any organization. Leaders must demonstrate
integrity, as this builds trust and respect among employees, which is essential for a cohesive work
environment. Moreover, adaptability is a key trait, allowing leaders to respond effectively to changing
circumstances and challenges. Another important quality is vision; leaders should have a clear
understanding of the long-term goals and direction of the organization. Together, these qualities help create
a strong and resilient leadership framework.

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English for Executive Administrative Assistant