Page 126 - Customers Final

DARRAN BERRY

TIP 5 BRAND PLAN

TIP 6 PRODUCTION AND STOCK

TIP 7 CERTIFICATION

TIP 8 SELLING AND DISTRIBUTION CHANNELS
TIP 9 MARKETING AND COMMUNICATION TACTICS

TIP 10 ACTIVITIES TO SUPPORT THE LAUNCH

TIP 11 LOCALISED TOUCH POINTS

Step 3 offered you many tips and pieces of advice. No

doubt it would have taken the most time to complete
out of all the steps. But in completing it, you will have so
much more insight into your business, your product, the
market and its dynamics and, of course, yourself.

The level of detail that you have consumed and
discovered from all these tips will be an eye-opener
when it comes to launching, and it will prepare you for
more business and life experiences than you could ever

think of.

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