Page 125 - Customers Final

FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH

You narrowed down to find your niche for your launch
and discovered your target market and decided on the
number of potential customers you want to reach.

You have started to place together a working plan for
your launch and a launch team made up of people
internally or externally or even both.

You should at this point have a small idea of a budget in
mind as this could firstly be all you can afford for a

launch. I would anticipate you have returned to Step 2
once you completed Step 3 as you will have a far better
understanding of your budget by this time.

Months 4–6

Step 3 Plan The Road Ahead To Finish

The Game Plan

TIP 1 THE PITCH
TIP 2 INFLUENCERS PLAN

TIP 3 INTELLECTUAL PROPERTY CHECK

TIP 4 PRICE PLAN

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