Page 120 - Customers Final

DARRAN BERRY

draw. The email address gave us permission for future
points of possible interested contacts. The prize was a
funded set of short course options at the local university.
What was clearly illustrated here was that different
tactics were needed for different days and that on each

day the customer experience had to change, so pick your
day carefully

Of course, depending on the type of product, the
amount of budget you are able to allocate for launching
your product will generally determine the amount and
speed of exposure as well as the customer experience
you want to provide.

The saying goes to cut your coat to suit your cloth, which
means we need to be flexible to our situations. Look at

the funds or means you have at your disposal and make
the most of them by focusing specifically on your target
market. Your cloth may look different to everybody
else’s but the coat still has the same function to keep you
dry or warm.

I launched three new products at a trade fair recently
and had the budget to provide a great customer

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