Page 118 - Customers Final

DARRAN BERRY

After considering these suggestions, you’ll probably be
able to see a period in the year which suits your launch
date the best.

Now pick the best day for LAUNCHING YOUR
PRODUCT and start planning your launch to the world.

I received some great advice the other day for

anybody starting up and that is to “stop thinking
about the amount of units you will sell and

concentrate on the average income per
customer”.

What this will demonstrate is that you will be absolutely

and totally customer focussed and creating a future
customer base who will be interested in you and your
offering now and in the future. Additionally, you will be
able to create a type of funnel so that you can track your
client journey and turn free users into paid users.

Don’t get upset if you launch a product and people do
not seem to care about it. You will have to market

constantly and on every platforms they may frequent.
You will get rejected repeatedly and there will be plenty

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