Page 115 - Customers Final

FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH

timings of what type, methods and content you will
need to complete before the launch.

There are many reasons to separate the two game plans
but they must talk and be aligned with each other’s
plans as the content you create for offline marketing
could and should also be used for online.

Here is a basic example showing the need for a
marketing type game plan for every activity (both offline

and online) and their timings. Take this one level up and
you can see that every marketing activity in your launch
campaign needs to be included in an overall marketing
roadmap with the time they need to be completed by.

Let’s assume you have received a certification for your
product or your company that will create a major
unique selling point over your competitor and you now

need to inform the target market as quickly as possible.
Here’s what you could do:

o Create a Press Release for an online (digital) and

offline newspaper, remember to include a call to
action.

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