Page 117 - Customers Final

Step 4 Executing The Game Plan

Well, here we are, we have reached the most important
section for you as the preparation has been done and it’s

all about the execution now. The moment when you
expose your product to the world is the time when it can
make or break the amount of bang it will have. That is
why picking the right date is so special.

Every product launch is different. There IS NO SINGLE
universal solution that works for every product and type
of business segment, so be mindful of the following
points.

1. Is your product seasonal or not?
2. Is there a time when your target customers will

want to use your product? Your location in the
world will have a deeper effect on your launch –
consider a garden service in winter where it snows
or a machine that picks grapes.
3. Customer's habits that are related to religion.

4. Select the best day for your launch.

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