Page 113 - Customers Final
P. 113
FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH
I always like to use the saying “look both ways before
you cross the road”. What this means in this context is
do not just look in one direction for your product. Also
look in another direction that might lead to
complementing another of your products or create an
opportunity for another product to be developed.
In this instance, we built another adjacent floor display
from a totally different product and made it possible to
walk and also jump on. This product was not focused on
sustainability but more on bodily energy saving and
safety. This immediately created not only a comparative
experience in the minds of visitors, but as they were not
in the same niche it attracted people to another product
and vice versa.
After the show we ascertained that this display was one
of the most memorable things that people took from the
show that year, all because of all these simple local
touchpoints.
It is well known that when people experience the
product or have an experience with a product that they
need to tell someone about it. Take a child's art, for
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